Will Ferrell, Queen Latifah part of the US Open (AP)

NEW YORK – Celeb watchers won't have to survey the stands at the U.S. Open because the stars will be on the courts.

Will Ferrell, Queen Latifah (lah-TEE'-fuh) and singer Taio (ty-OH') Cruz will be among the celebrities participating in the tennis tournament in New York, it was announced Wednesday.

Ferrell will join John McEnroe and Jim Courier during a doubles exhibition on Sept. 8.

Latifah will be part of a somber moment as the tournament pays tribute to 9/11 victims on Sept. 11. It's the last scheduled day of the tournament, the men's final.

The Aug. 29 opening-night ceremony will include a performance by Cruz and Greyson Chance. Festivities will kick off the week before with a concert by Girl Talk and Matt & Kim in Manhattan.

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Chief of struggling NBC calls on Ferrell, Hayes (AP)

BEVERLY HILLS, Calif. – NBC Entertainment Chairman Robert Greenblatt is drawing on Will Ferrell, Sean Hayes and other proven talent to help turn around the fourth-place network's fortunes.

The former Fox and Showtime executive says he's being "very aggressive" about making new development deals after joining NBC late last year, including one with Ferrell's production company. For former "Will & Grace" star Hayes, there's a new NBC sitcom in the works.

"Law & Order" creator Dick Wolf is developing a new firefighter drama for the network.

Greenblatt told the Television Critics Association on Monday that "The Biggest Loser," "America's Got Talent" and other reality shows remain important to NBC, but he'd like to rebalance the schedule with "scripted shows that become lasting hits."

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