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Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

10 of the Most Common SEO Mistakes Usually Neglected


No, these aren’t “myths” disguised as “common mistakes.” I’ve already beaten the SEO myths theme to death. What follows are 10 of the Most Common SEO Mistakes Usually Neglected. Some of these things catch even the best of us…

1 - Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
2 - Ignoring the Title tag

Leaving the "title" tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your "title" tag shows in the search results as your page title.

3 - A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

4 - JavaScript Menus

Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

5 - Lack of consistency and maintenance

Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6 - Concentrating too much on meta tags

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.

7 - Using only Images for Headings

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items.

8 - Ignoring URLs

Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

9 - Backlink spamming

It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.

10 - Lack of keywords in the content

Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
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10 of 15 Keyword Research Tips for finding the Best Niche Phrases Faster

These days most professional search engine marketers all have access to the most common research tools.
For this article, we'll explore one of my favorite research tools, Wordtracker.com.

But before we get started, have you ever wondered why some people experience limitations initially in performing effective keyword research? What are the most common elements can that block some people from doing fast and effective keyword research? Why can't some people find the best results as quickly as others?

Let's talk about this first. Then I'll share some quick and easy "how to" tips that I hope will help you.

A few years ago, I wrote an e-book called Wordtracker Magic and now I have just completed volume two which is called, Wordtracker Magic 2.0 - Keyword Forensics .

I've spent time helping to teach students about how to quickly tap into the best keyword phrase trends and niches very quickly. Let's start by outlining a couple of the more common errors some people can make initially, when first using Wordtracker. For a while, I actually had the privilege of working with Wordtracker support and answering peoples keyword related questions on a regular basis, a few years ago. That was a great learning experience.

What I learned was that often, people were sometimes not finding the best niche phrases available, simply because many people naturally tended to want to "guess" at keywords, rather than fully explore the existing fresh data.

Some people say and use the word "research," but then tend to want to rely on their own "logic" or recent real world experience to examine specific phrases. In short, whether we admit it or not, there is a tendency for some of us to "guess at the keywords" that we *think* that make the most sense, but at the same time we miss a wealth of information in the process of having such a narrow focus.

Let's give you a few creative examples to get you started.....

1 - If you are a real estate agent, instead of using an obvious logical phrase like "real estate" (with 323 million competing pages on Google) or using a keyword acronym such as MLS (over 40 million competing pages on Google.)

Let's try a researching a single "root word" term like "listing" just all by itself.....leaving Wordtracker to do the hard part.

Here are a few examples which I grabbed in under 3 minutes of Wordtracker research:
(each example here with under 1000 competing pages)

At the time of writing this article.....

"house listings parry sound" - Currently only has 90 competing pages for this exact phrase.

"Wyoming MN home listings" - Currently only has 197 competing pages for this exact phrase.

"michigan real estate listing" - Currently only has 197 competing pages for this exact phrase.

"Wisconsin Home listings" - Currently only has 697 competing pages for this exact phrase.

"Central Virginia land listings" - Currently only has 95 competing pages for this exact phrase.

"north oaks minnesota home listings" - Currently only has 233 competing pages for this exact phrase.
2 - If you are an affiliate marketer.

Instead of researching the exact product you want to explore in a phrase (for example "candlestick holders,") try using a single word like "holder" to determine exactly what type of "holders" are in highest demand with lowest competition.
You may discover many other products with much better windows of opportunity.

Examples using a root word of "holder"....(my research time here was 90 seconds - each phrase under 10 competing)

"motorcycle wheel holders" KEI 676.0 Competing pages on Google 1

" southwest pot holders" KEI 768.0 Competing pages on Google 3

"hanging vine holder" KEI 924.5 Competing pages on Google 2

" folbe fishing rod holder" KEI 1156.0 Competing pages on Google 9

" .30 Remington shell holder" KEI 1444.0 Competing pages on Google 1
3 - Try working with descriptive verbs.

Instead of researching a specific product using comprehensive search, try researching descriptive verbs like "new" or "old" or "rare" or "limited" or "reconditioned" or "polished" or "bronzed" or whatever...? Try using any type of descriptive terms to explore all kinds of interesting data.
4 - Did you know there are differences between the written word and spoken dialogue?

Instead of researching common descriptive terms, try exploring natural sounding "dialogue." Try to remember to explore "words" based on dialogue, not just on written copy. Your customers often will say things to you in their dialogue that give you a great starting place to explore data.
5 - Don't forget to research and explore the world of color.

What happens if you enter a single term representing a color like "red," or "aqua" or green or any color?
6 - Explore any type of data at all in terms of a root word.

Don't forget to explore everything and anything that comes to mind. From a topic you notice on the news to something that may not even be a word at all. What happens if you try to explore a number or a price like $9.95 instead of a word?

7 - Instead of just thinking of your research as "keywords" try thinking in terms of your audience's "topics of interest."
8 - Instead of researching keyword phrases try watching for "behavioural trends" or keywords that "tell a story."

Examples of keywords that are telling:
"miniature doll instructions" KEI 961.0
"golf swing instruction dvds" KEI 1741.0
"how to build secret compartments" KEI 280.3
"building a basement in your home" KEI 512.0
"easy build shed kit" KEI 520.0
"How to Build an Icehouse" KEI 661.0
"build a reptile rack" KEI 676.0
"how to build military bunkers out of sand bags" KEI 729.0
"how to build custom furniture" KEI 1444.0
9 - Consider any type of tools that you might research using terms like "calculator" or "maps" or "directions."
10 - Consider exploring topics related to specific seasons, which may be appropriate for your Web audience.

Please visit searchengineworkshops.com to view all 15 Tips. Thank you.
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10 Tips/Guides to Surviving Google Panda Update (SEO)

For so many people the Panda update is a disaster and there are a lot of people looking into going back to 9 to 5. There is a lot of chaos in the SEO world and article writing world at the moment. Some have even gone as far as saying that article writing as we know it is dead. No matter how the Panda update affects you, the truth is that life will never be the same. You need to remember that this is not the first time that Google updated their Algorithm. However, something major happened that has left even old timers worried.

Even though the intention of this update was genuine, unfortunately, some good sites that target the US-visitors have been hit by the Panda update, as well. If your site is one among those, then here are the top 10 tips to survive the Google Panda Update:

1 - Follow what Google suggests: “If you believe you’ve been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain. Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content.“ (Please see Google Panda Update guidelines link)
2 - Get rid of any possible duplicate content from within your site. Make use of the robots.text to block Google’s bot from scrolling your categories, tags and any other page that might appear as duplicate content.
3 - To help Google bots to get rid of the www and http://www confusion, add “rel=canonical” tags to block either of these versions of your URL structure.
4 - Find out the pages that are affected the most by the Google Panda Update and if these pages have a higher volume of duplicate content then rewrite and tweak them to make them unique.
5 - Stay away of too much advertisements on any particular page. The ratio of content vs. advertisement seem to have an impact on the overall ranking here.
6 - Find out how much of your site (% of pages) is constituted by your lowest quality pages and consider using 301 redirects to point them at the best and high quality pages of your site.
7 - Even if this doesn’t seem important, make sure you edit and ease up any pages that are ‘over optimized‘ [aka 'keyword-stuffed' in an desperate attempt to rank higher].
8 - Work towards a faster and higher quality site/blog that the readers would find informative, filled with quality editorial content and easy to navigate.
9 - For all those photo or video-centric sites or blogs out there, try ensuring that you include some meaningful textual content (related to the images) along with your photo/video galleries.
10 - To survive the loss in traffic caused by this Google Panda Update, opt for social media channels like Facebook and Twitter. Try using these social media platforms to direct traffic to your business site and build up your brand presence.

Here's also 10 top fixes for Google Panda issues from squibble-canig.blogspot.com.
1. Noindex
2. 404 Not Found
3. URL Removal
4. 301 Redirect
5. Disallow: /tag
6. Nofollow
7. DMCA
8. Canonical Tags
9. Parameter Handling
10. Reconsideration Request

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10 of Google Adsense Do's and Don'ts for Web Publishers

Are you placing google adsense ads on your website? This Top10 List is a must read for those who are using adsense. The Do's and Dont's below will help you from getting your google account suspended or closed. The google adsense ad tips below are not limited to this page. helpwithyourwebsite.com highly encourage all users to read the google adsense terms and conditions in addition to this Top10 list.

Combined Google Adsense's Do's and Don'ts:

Our Google Adsense Dont's List:

1 - Do not click on your own google ads via your website and not to encourage your friends, family or other viewers to click on your google adsense ads!
2 - Do not display more than 3 google ads per page!
3 - Do not put google adsense ads on restricted websites or web pages or not to put your google ads on somebody else's website. (Unless they are trusted websites)
4 - Do not think that google will reinstate your adsense account.
5 - Do not tamper with the google ad code that google provides for you.

Our Google Adsense Do's List:

6 - Do place a privacy policy statement on your website and read all of the rules to placing ads on your website!
7 - Do research on placing adsense ads on your websites!
8 - Add Good quality content to your site, your Google Adsense ads will relate to your content.
9 - Get Targeted visitors so that you can earn more from google adsense.
10 - Place your Ads at the right places on your website. #1 tip (on the top potion of your website)

You must read all of the terms and agreements while you are applying for a google adsense account. We know that it may be hard to read and review all of the guidelines, but it is worth it in the long run. Once your google account is froze, it is really hard to re-open it and We say "Good luck with that"!

  • Reference/Source: helpwithyourwebsite.com
  • About

    Google

    When you visit www.google.com or one of more than 180 other Google domains, you can find information in many different languages, check stock quotes and sports scores, find news headlines and look up the address of your local post office or grocery store. You can also find images, videos, maps, patents and much more. With universal search technology, you may see all of these items combined in one result page for your query, and services such as personalized search help you find even more information tailored to your interests. We’re also working to digitize some of the world’s information that until recently hasn’t been online, like books. Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it.

    "Organize the world’s information and make it universally accessible and useful."

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The Top Ten Job Search Engines for Job Seekers

Job search engine is that type of website which deals employments or careers. Many job search engines allow jobs providers to post the jobs on their websites. Users can find there all types of job and apply for them. They don’t need to pay any registration fee because jobs search engines earn from their employers & ad networks. Here are some popular job search engines.
1. Naukri.com (India) - Naukri.com is a Indian job search engine. It’s very popular in India. It was launched in 1997 by Sanjeev Bikhchandani .
2. Bixee.com (India) – Bixee.com is job search engine for only Indian job seekers. It was launched in 2005 by Ruban Phukan and Rajesh. In 2006 it was acquired by ibibo.com .
3. Monster.com (Usa & India)- Monster.com was launched in 1999 with their slogan “Your calling is calling”. It is a popular job portal in USA and India. The monster board was founded by Jeff Taylor.
4. Yahoo hotjobs ( World wide ) – Yahoo hotjobs ( www.hotjobs.com ) is an online job search engines. It was founded by Richard Johnson in 1996. It was acquired by Monster Worldwide and merged into monster.com .

5. Craiglist.org (World wide ) – It is the most popular classified site on the internet. It was founded by Craig Newmark in 1996. It is a well know classified website for job search. It’s network of online communities, forums, job classified, free online classified advertisement such as housing, personal, sale for etc.
6. Careerbuilder.com (USA) – Careerbuilder is a popular job search engine in USA. It was launched in 1995. It was created by Rob McGovern. It provides online career search services.
7. Linkup.com (USA) – Linkup is the another great job search engine in USA. It has solid applicant tracking system so that they can prevent duplicate listing & fraudulent. It was launched in 1995 .

8. Indeed.com (USA) – Indeed.com is a metasearch engine for job listing where job seekers can find their suitable job from thousands of job listing websites. It was launched in 2004 by Paul Forster and Rony Kahan.
9. Timesjobs.com (India ) – Timesjobs was lanched in 2004 by Times Business Solutions Limited (TBSL). It’s another great job search engine for India job seekers.
10. Shine.com (India ) – Shine.com was launched in 2008 by HT Media. It’s another great option for India job seekers after naukri.com and timesjobs.com . It has a unique service to create resume for job vacancy.
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